My name is Rodrigo. I'm a User Experience Developer who loves to design & develop
mobile apps
web apps
communities
Design for
Web and Mobile
HTML, CSS,
Javascript, React
Product
Mockups
Let’s get in touch!

Recent Works

Professional

My Current Skillset

Photoshop
90%
Illustrator
88%
Adobe XD
86%
Premiere Pro
78%
After Effects
75%
Figma
93%
HTML
99%
CSS
93%
React.js
89%
Angular
90%
Claude
85%
AWS
83%
TypeScript
88%
Node.js
86%
GA4
90%

My Experience

Accomplished UX Designer and Developer with over 10 years of expertise in the tech industry, specializing in website design and development, design systems, and process automation. Proven ability to deliver effective solutions in dynamic, high-demand environments.
Contact Me
2013-2014

Bareco

I worked on a year-long digitization project for Banco Industrial, one of Guatemala’s largest banks. I was outsourced to help install new hardware for document scanning and update computer and server systems.
Systems Implementator
2014-2016

Intuitiva, S.A.

As an employee at a SaaS startup developing an ERP software for accounting, inventory, sales, and purchasing solutions across various industries, I contributed to sales, implementation, and support, gaining hands-on experience in each area.
Systems Implementator
2016-2020

Web Designer / I.T. Specialist

As a freelance contractor, I developed custom websites and provided I.T. support for restaurants and hospitality businesses. I also led CRO for Café Don Lucas, a DTC coffee ecommerce brand, running structured A/B tests and funnel analysis (GA4, Hotjar) to lift conversion rate and average order value.
Web Designer / CRO
2020 - 2025

Wind Hill Growers & Mit Was Drin

Led UX/UI design and design system development for two U.S.-based ecommerce brands serving the U.S. and German markets. Owned full-funnel CRO strategy across both DTC storefronts — running A/B and multivariate tests using VWO, analyzing drop-off with GA4 and Hotjar, and delivering measurable lifts in conversion rate.
UX Designer / CRO Specialist
2025 - 2025

Fundación Génesis Empresarial

Designed, prototyped, and developed digital interfaces across the organization's platforms using Angular, Tailwind CSS, and Ionic. Applied Design Thinking to improve UX across all products. Redesigned the loan creation workflow in the internal Loan Management System, saving up to 10,000 man-hours per month.
UX Developer / CRO
2025 - 2026

Yellow Cab Of San Francisco

Led end-to-end UX design and full-stack development of the YoTaxi mobile app, applying Design Thinking to deliver a user-centered, accessible solution. Conducted user research, usability testing, and stakeholder collaboration while building the frontend and backend using React Native, TypeScript, Express.js, and AWS. Used Sentry to monitor real-time key metrics — ride creation, cancellation, and duration — segmented by platform (iOS and Android), turning that data into actionable app improvements.
UX Developer / CRO
2025 - Present

IxDF (Interaction Design Foundation)

As a Country Manager for IxDF, I’m responsible for overseeing the Local Groups in Guatemala. Each group is supported by Local Leaders in their respective cities. I help ensure that Local Leaders organize meetups where people interested in design can learn, share ideas, and network with one another.
Country Manager

My Education

My journey into UX was unconventional—it felt backwards, or as I like to say, "I was reverse engineering it." I began studying networking and telecommunications at Galileo University but was more drawn to web development. This led me to learn full-stack development with Ruby on Rails and explore React, bridging design and development. My passion for user-centered experiences grew, and I earned the Google UX Design Professional Certificate. This unique path has given me a deep understanding of both the technical and design aspects of UX, allowing me to create solutions that are not only visually appealing but also technically sound and user-friendly.
2012-2014

Networks Professional CCNP

This course provided an in-depth understanding of networking principles, including configuring and managing network infrastructure. Topics covered included routing, switching, and network security, preparing participants for real-world network design and troubleshooting scenarios.
Galileo University
2012-2015

Bachelor in Telecommunications (3rd year)

I studied telecommunications with a focus on networking but left in my third year as I was more interested in fields with visual feedback, like web development and design, which led to my passion for UX and front-end development.
Galileo University
2015

Full-Stack Ruby on Rails

I decided to become a programmer after a mentor told me I wasn’t one, which motivated me to prove otherwise. Through this course, I learned full-stack web development, including building dynamic web applications with Ruby on Rails, and it sparked my journey into coding and front-end development.
Codecademy
2022-2024

Google UX Design Professional Certificate

This certificate provided me with a comprehensive understanding of UX design, including user research, wireframing, prototyping, and usability testing. It solidified my skills in creating user-centered designs and helped me refine my approach to solving real-world design problems.
Coursera
2021-Present

Full-stack React Developer

This course deepened my skills in building dynamic web applications using React. I learned to create reusable components, manage state effectively, and develop responsive, user-centered interfaces, further bridging my design and development expertise.
Codecademy
10+
Years of Experience
Delivering effective solutions across multiple industries.
5+
Professional certifications
Committed to continuous learning and skill advancement.
10+
Tools mastered
From Adobe Suite to GitHub, crafting efficient digital solutions.
Companies

Companies who have trusted me

Let's get in touch

My Expertise

Focus on design thinking

Using the design thinking approach we can put our users' needs first in order to bring to life breathtaking experiences.
UX Design
& Development
Logos
and Icons
Product
Mockups